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Commerce · September 21, 2016

Lemonade

Forget everything you know about insurance

Lemonade launched on September 21, 2016 with 585 votes, #17 of 3,744 launches that month and more than 99% of that year's launches. The site was still online in September 2026, 10 years on.

In plain words

Lemonade Insurance Company is a licensed insurance carrier that offers homeowners and renters insurance through a mobile app. The company uses artificial intelligence and behavioral economics to power its underwriting and claims process. It serves people looking for insurance coverage through a technology-driven platform available on Android and iOS devices.

written from the facts on this page · September 2026

From the sources

Lemonade Insurance Company is a licensed insurance carrier, offering homeowners and renters insurance powered by artificial intelligence and behavioral economics.

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    Chris, Dan, and the team at Goodcover here. Goodcover is building a new home and renters insurance co that tries to fix the insurance incentives by returning any unclaimed premium back to customers, keeping a fee instead. Goodcover was YC S17, but off the record due to discussions with the CA government. And we’re still “pre-launch” - starting a new insurance co is hard as it turns out! Part of the technical challenge we deal with is, how do we build software that can scale what an agent does? Although we can’t offer a full insurance experience yet, we thought we’d roll out an advice app…

Source: Product Hunt launch ↗

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