Make Money Online [Ep #42] - "The Problem, She Is Forever Expensive"
How do you research expensive problems and solve them?
Make Money Online [Ep #42] - "The Problem, She Is Forever Expensive" launched on October 24, 2016 with 55 votes, #1,309 of 3,690 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
Nick and Kai work through what makes a business problem 'expensive': the client knows it exists, can roughly quantify what it's costing, and hasn't fixed it…
How do you research expensive problems and craft offerings to solve them? Nick and Kai work through what makes a business problem ‘expensive’: the client knows it exists, can roughly quantify what it’s costing, and hasn’t fixed it anyway, usually from fear of knock-on effects or lack of the right internal resources. The episode maps the consultant’s role in that gap: clients identify the pain, consultants propose and execute solutions once they understand the shape of it. The second half is practical advice on how to find expensive problems worth building a practice around. It is costing the business a lot of money, so it’s expensive. And it’s a problem, which means we we know that it…from makemoneyonline.exposed
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